Brand Strategy Firm | FIG Firm

OUR CAPABILITIES

BRAND STRATEGY

We turn your brand into your

biggest asset

COMPETITIVE ADVANTAGE &
MARKET GROWTH

We provide an unbiased perspective on your core competencies and where there is room for growth

DIVERSITY GROWTH STRATEGY

We turn your diversity initiatives into growth opportunities

CULTURE TRANSFORMATION

We align who you are with how you operate by uniting your culture around a shared purpose and vision.

STRATEGIC SOURCING

We help you develop mutually beneficial and long-term relationships with disadvantaged suppliers

WE'RE ON A MISSION

TO CHANGE THE WAY YOU THINK ABOUT DIVERSITY.

We’re not making a political statement, and we don’t virtue signal. Rather, we’re on a mission to change the way you think about diversity. We utilize the inherent power in diversity, strategic sourcing, and creativity to develop strategies and stories that richen, bolden and position our partners’ brand equity and brand experience, for growth. In short, where everyone else sees a challenge, we see opportunity.

PEOPLE LIE. NUMBERS DON’T.

CONSISTENT BRANDING

INCREASES REVENUE BY 23%.

Learn more about how we turn your brand into your most valuable asset by rejuvenating, revitalizing and reimagining your brand.

COMPANIES SHOULD BENCHMARK FOR

A YOY GROWTH OF 15-45%.

Learn more about how we help you discover your core competencies and implement growth strategies that increase efficiency and strengthen market position.

COMPANIES WITH DIVERSE STRATEGIES AVERAGE

10% HIGHER REVENUE THAN THEIR COMPETITORS.

Learn more about becoming part of our mission to change the way we think about diversity by turning your diversity initiatives into growth opportunities.

COGNITIVE DIVERSITY

CAN ENHANCE TEAM INNOVATION WITH UP TO 20%.

Learn more about how we help you transform your culture into one that is united around a shared mission and purpose.

OVER THE LAST DECADE, MINORITY-OWNED BUSINESS REPRESENTED

MORE THAN 50% OF NEW BUSINESSES IN THE U.S.

Stereotypes have been a troubling roadblock to the progress of achieving actual diversity within the beverage industry. Learn more about how we help you create lasting value through integrating our diverse supplier portfolio into your current roster, crafting stories that nurture and grow both your brand equity and brand experience.

LEARN MORE