WE BUILD BRANDS,
The foundation of a strong brand is based on three core principles:
PERSONALITY, PROMISE and POSITIONING.
In this moment, positioning is the most important of them all.
For the first time in history every company is in the same position – facing uncertainty in how their brand is received because a new focus on diversity has forced a change in how business is done. Diversity & Inclusion is not another trend, it’s a major part of branding. It speaks to your customer, your shareholder, your vision, mission and it plays a huge role in defining your company culture. We must now accept two additional truths.
1. Diversity is a FACT
2. Inclusion is a CHOICE.
Consumers no longer accept being spoken at. They demand to be spoken to.
At FIG, we help you define the voice of diversity for brands so that it feels intentional and inclusive, not forced.