Our Services

Most firms sell "feel-good" programs. We don’t.
FIG protects your brand from cultural risks your team may not see.
We focus on three things that matter most: Revenue, Reputation, and Retention.

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Strategic Communications

Say it right, or pay for it later.

Your brand lives and dies by how it communicates. One poorly timed message, or one message taken out of context can undo years of goodwill in hours.

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FIG builds results-driven, customer-centric communications that protect your brand when culture turns volatile.

• Internal and external communications strategy

• Crisis response messaging and playbooks

• Campaign and advertising risk review

• Executive communications support

We don't spin. We build...protection.

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Cultural Risk Advisory

Culture is defense.

Most companies wasted millions on DEI theatre from bloated ERGs, empty training, to empty buzzword programs that do nothing to protect the business. FIG replaces surface-level fixes with cultural intelligence strategies that work in the real world.

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We help you:

• Expose blind spots before activists or opportunists do

• Align leadership around cultural realities (without performative fluff)

• Anticipate employee and customer pressure before it hits headlines

• Protect the boardroom from cultural missteps

We neutralize threats.

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Growth Through Demographics

Demographics equal opportunity.

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Shifts in customer identity, values, and expectations are predictable, no brand should be surprised by these changes, yet so few are preparing for the inevitable. Instead of backlash waiting to happen, FIG uses data and demographics to transform those shifts into competitive advantage.

 

We deliver:

• Market and demographic analysis

• Growth strategies that align with evolving customers

• Cultural positioning that earns loyalty across diverse audiences

• Offensive playbooks to capture opportunities competitors ignore

 

Why chase trends, when you can weaponize them instead?

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Why FIG?

Your PR firm can’t see it.
Your attorneys can’t stop it.
Your HR department can’t handle it.

Cultural risk is the blind spot that takes companies down. FIG makes sure it doesn’t take you.

 

Protect Your Brand with FIG

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