Since 2020, U.S. companies have wasted $8 billion on DEI training. Most of it failed. Why? Because DEI doesn’t stop cultural backlash, it fuels it. What brands don't need another training. They need protection.
What We Do
Culture doesn't fail because of RACE.
It fails because it's done WRONG.
Our mission is simple:
Protect brands by reframing culture as strategy.
We aren't a "diversity management firm." We make culture a competitive shield that keeps you out of the headlines and ahead of your competitors.
FIG's Impact
Strategic Culture Advisory
FIG dismantles surface-level solutions and replaces them
with cultural risk strategies that protect and perform.
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We align people, purpose, and performance, not as a
feel-good initiative, but as a boardroom-level defense
system for your Revenue, Reputation, and Retention.
Your business comes first.
Always.
Step 1: Briefing Call
We start by assessing your vulnerabilities, where cultural threats could blindside your brand.
Step 2: Research
We unapologetically dissect your industry, your competitors, and your customer base to identify cultural landmines and opportunities.
Step 3: Strategy in Action
We deliver customer-centric strategies designed to protect your brand in the real world, before activists, opportunists, or headlines decide it for you.
We build messaging that
cuts through noise,
aligns with your customers, and protects your
brand when culture turns volatile.
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