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Ditch the checkbox.

Normalize diversity of thought, raising cultural awareness, and promoting emotional intelligence to make this world a better place for everyone. 

Our Why

After reading numerous press releases from corporations making substantial financial commitments to improving “diversity,” we realized most leaders did not understand their promise. The problem was more than skin color, more than gender, more than religion, it was truly about understanding the power of diversity, and how to leverage it for business growth and company culture.


We are committed to changing the way organizations think about diversity. At FIG, our team believes it affects us all whether we want it to or not, and that it is our responsibility to change the conversation and do better. 


Our goal is to help companies stop ticking boxes and instead use diversity as a competitive advantage to create overall business alignment.


FIG Strategy & Consulting helps leaders create diverse and inclusive organizations to retain top talent, improve engagement, promote innovation, attract new market segments and improve business revenues. 

Image by serjan midili

Our Founder

She founded FIG to eliminate the divide between diversity initiatives and brand strategies to assure alignment in target identification, content creation, goal-setting, product development and operational implementation. TaChelle is D&I Certified by Cornell University and Diverse Business Certified by the Tuck Business School at Dartmouth College and is a graduate of Goldman Sachs’ 10,000 Small Businesses program. She is a member of UNLV’s Leadership Advisory Board and the President of NAWBO Southern Nevada. She is also an active mentor and member of the National Diversity Council.

TaChelle Approved Headshot.jpg

TaChelle Lawson is a nationally recognized diversity, equity, and inclusion leader.


Our Team

TaChelle Lawson

President & Founder

Summer Ellis-Xavier

DEI Trainer 

Joe Bonilla

Communications Director 

TaShika Lawson

Sales & Operations Manager

Taylor Omoto

Graphic Designer 

Awards & Affiliations

Women in Business & Politics Award, 2022
NAWBO Women of Distinction Award Nominee, 2021
National Black Business Pitch Competition Finalist, 2021
Vegas Inc. Women to Watch, 2017
Goldman Sachs 10KSB
Women Owned Business
Tuck at Dartmouth
D&I Cornell University
National Black Chamber of Commerce
National Diversity Council
National Minority Supplier Diversity Council Certified
NAWBO Southern Nevada
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