Dismantling the need for DEI

by normalizing diversity of thought, raising cultural awareness, and promoting emotional intelligence to make this world a better place for everyone. 

Our Story

FIG Strategy & Consulting was founded by TaChelle Lawson, who wanted to change how businesses approached diversity, equity and inclusion. With over 20 years in the hospitality, food & beverage, marketing and luxury service industries, TaChelle used her unique perspective and experiences to start FIG in 2017. At FIG, we believe that DEI is more than just another HR program or company initiative, it is a business strategy. 

Image by serjan midili

Our Founder

TaChelle Approved Headshot.jpg

TaChelle Lawson is a nationally recognized diversity, equity, and inclusion leader.

She founded FIG to eliminate the divide between diversity initiatives and brand strategies to assure alignment in target identification, content creation, goal-setting, product development and operational implementation. TaChelle is D&I Certified by Cornell University and Diverse Business Certified by the Tuck Business School at Dartmouth College and is a graduate of Goldman Sachs’ 10,000 Small Businesses program. She is a member of UNLV’s Leadership Advisory Board and Clark County Business Development Advisory Council. She is also an active mentor and member of the National Diversity Council.


Our Team

Summer Ellis-Xavier

DEI Trainer 

Shirley Moore

Bilingual Consultant & Interpreter

Cory Axelrod

Accessibility Trainer 

Michael E. Sands

Executive Coach 

Joe Bonilla

Communications Director 

TaShika Lawson

Operations Manager

Amaya Johnson

Marketing & Research


Taylor Omoto

Graphic Designer 

Awards & Affiliations

Women in Business & Politics Award, 2022
NAWBO Women of Distinction Award Nominee, 2021
National Black Business Pitch Competition Finalist, 2021
Vegas Inc. Women to Watch, 2017
Goldman Sachs 10KSB
Women Owned Business
Tuck at Dartmouth
D&I Cornell University
National Black Chamber of Commerce
National Diversity Council
National Minority Supplier Diversity Council Certified
NAWBO Southern Nevada