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Prioritizing your business is not racism.

It’s sound leadership and good business. 

Our Why

The narrative since 2020 has unfairly framed ‘whiteness’ as a target, and emotions have overtaken logic and reasoning. We permit and support you in dismissing this misleading woke ideology.


At FIG, we take a resolute stand: business objectives are paramount, and diversity & inclusion are tools. Our approach is unapologetically anti-woke, anchored in solid data-driven tactics, ensuring your focus is on improving business performance, free from irrelevant non-revenue generating distractions.


We are committed to dismantling woke misconceptions. Our team will help you harness diversity & inclusion as a critical strategic advantage, effectively overturning the woke agenda and elevating your business to success and true inclusivity.


FIG Strategy & Consulting permits and supports you in dismissing this misleading woke ideology.

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Our Founder

She founded FIG to eliminate the divide between diversity initiatives and brand strategies to assure alignment in target identification, content creation, goal-setting, product development and operational implementation. TaChelle is D&I Certified by Cornell University and Diverse Business Certified by the Tuck Business School at Dartmouth College and is a graduate of Goldman Sachs’ 10,000 Small Businesses program. She is a member of UNLV’s Leadership Advisory Board and the President of NAWBO Southern Nevada. She is also an active mentor and member of the National Diversity Council.

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TaChelle Lawson is a nationally recognized thought leader and business strategist.

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Our Team

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TaChelle Lawson

President & Founder

Summer Ellis-Xavier

DEI Trainer 

Joe Bonilla

Communications Director 

TaShika Lawson

Sales & Operations Manager

Taylor Omoto

Graphic Designer 

Awards & Affiliations

Women in Business & Politics Award, 2022
NAWBO Women of Distinction Award Nominee, 2021
National Black Business Pitch Competition Finalist, 2021
Vegas Inc. Women to Watch, 2017
Goldman Sachs 10KSB
Women Owned Business
Tuck at Dartmouth
D&I Cornell University
National Black Chamber of Commerce
National Diversity Council
National Minority Supplier Diversity Council Certified
NAWBO Southern Nevada
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