Enterprise Advisory Rooted in 20 Years of Pattern Recognition
About FIG
"Bringing a rare lens to luxury enterprise advisory, I sit above the traditional vendor-operator divide to enforce Forbes 5-star AI standards. My perspective is backed by two decades of managing high-touch brand consistency for Louis Vuitton, Mercedes-Benz, and Moët Hennessy on demanding global stages.
My firm specializes in luxury brand operational alignment, ensuring technology serves the brand promise and protects the guest experience and your top-line."
-TaChelle Lawson
About TaChelle
Our Founder and Managing Partner, TaChelle Lawson, brings a rare, battlefield-tested lens to luxury enterprise advisory. She has intentionally sat in every seat at the table: driving high-stakes revenue as an operator, enforcing rigorous compliance as a brand executive, and identifying systemic market gaps as an advisor.
That is far more than a set of corporate credentials. It provides a sniper-like operational lens earned over 20 years of pattern recognition alongside iconic global brands like Red Bull, Louis Vuitton, Mercedes-Benz, and Moët Hennessy, and on demanding global stages like the U.S. Open, America's Cup and T-Mobile Arena.
Unlike Big 4 consultants who have never calmed an angry elite guest, managed an institutional owner mandate, or hit a P&L target under pressure, TaChelle knows exactly what can be automated and what must remain fiercely human. She saw the operational damage of the corporate DEI rush coming in 2020, and she sees the exact points where unguided automation is crippling brand equity today.
Through her proprietary "Glass Wall" frameworks, every single technological or operational recommendation is tested against an uncompromising baseline: Does this protect the 5-star guest experience and preserve asset equity? If it fails that test, it does not happen.
That is why our clients stay. That is why their brands command premium pricing and remain undeniably relevant.
We help multi-unit hospitality, luxury, and experiential leaders close the gap between brand promise and operational reality.
Most consultants optimize one function at a time. We find and fix the gray areas where brand, culture, operations, and revenue intersect because that's where operators leak 15-20% of margin.
Trusted by leading hospitality, luxury, and experiential brands including Hermès of Paris, Red Bull, Moët Hennessy, Mercedes-Benz, Coca-Cola and M&M Mars.