Without a clear strategy, a brand is not a brand. Without a clear vision, the brand is an idea. Do you see where we’re going with this? To build a strong presence you must start with a strong brand strategy. Who are you? What are you offering? Why should people care? This is the beginning of any brands story, whether you’re starting from scratch, re-branding or scaling up. What makes FIG different is our approach to your brand and marketing needs, we believe there are two sides to every brand. One side is what we tell customers. The other side is their experience of your business. At FIG, our goal is to connect the two by outlining where you’d like the brand to go, and how that image will impact customer behavior.
There’s nothing worse than finding out your date looks nothing like their profile picture. Don’t let your brand fall victim to the Instagram vs Real Life fad. Branding is not what we tell customers, it’s their experience of us. Make sure they match.
We help you create that beast-mode strategy for your brand (steroid-free, of course).
Brand Story & Personality
Say it with us: Personality, Promise and Positioning. Now say it louder for the people in the back! By focusing on the three P’s, we help bring your brand story into practice.
Product Launch & Development
We’re a scratch kitchen for your brand. Give us the ingredients and we’ll get cooking.
New brand, who dis? Don’t ghost your customers. Make sure your identity is clear in how it’s communicated through color, design and copy so there’s never a question about who
Brand Architecture & Naming
Don't let your brand architecture end up like your kitchen junk drawer, a semi-organized mess.