Diversity is one of the most misused words in business. It has been used to justify hiring decisions, defend lawsuits, win awards, and generate press releases — often with very little connection to actual organizational health. For luxury brands, the misuse of diversity is not just a PR risk. It is a culture risk that shows up directly in the guest experience. The Good: When Diversity Actually Works Diversity works when it is embedded in governance — not bolted on as a progra