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Anti-Woke Business: The Difference Between Intention and Implementation of DEI
Achieving DEI success requires a delicate balance between putting the business first and prioritizing people. The bottom line is a...
Mar 21, 20243 min read


What is WOKE Ideology, and Where Did It Come From?
Written by TaChelle Lawson, President, FIG Strategy & Consulting Linkedin There's a significant difference between woke ideaology and DEI. One is good for business, one isn't. If it isn't inclusive, it's woke. $50 billion. Six months. The total commitment by corporations to (DEI) diversity, equity and inclusion from June to December 2020. It was the result of us all being at home (thanks to COVID shutdowns), watching replays of an American police officer putting his knee on
Mar 19, 20245 min read


How To Capture Gen Z Talent
It’s no secret: by 2060, 1 in 3 Americans will be Non-White (Census). This change in demographics will affect businesses both internally and externally: in recruiting, hiring, retention, ideas, and in customers, audiences, and the media. The workforce is beginning to enter the “wild west” with diversity changes; the aging population means more generations are working together, more women have entered the workforce, and there’s more demand for inclusivity of different sexualit
Sep 7, 20232 min read


Why Bud Light and Target Failed in DEI
When companies take a stance on social issues, such as supporting the LGBTQ+ community, they can make a big impact within said community....
Sep 5, 20233 min read


Why Diversity Trainings Have Been Ineffective
Do we do DEI (diversity, equity and inclusion) work? Yes. Did we just admit that Diversity Training doesn’t work? Yes, we did. And we aren’t surprised they’re ineffective. Here’s why: It puts the blame on white people If DEI Training focuses too much on who is the problem and not why DEI is beneficial, then the buy-in will be low and the trust even lower. This approach often causes more backlash from employees who feel attacked. “In the case of D.E.I., Dr. Dobbin and Dr. Kale
Sep 5, 20232 min read


The Different Types of Employee Diversity for DEI
DEI has been a buzzword for the last 3 years, particularly highlighting the racial and gender diversity the most. But what other types of...
Sep 4, 20233 min read
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