Diversity is one of the most misused words in business. It has been used to justify hiring decisions, defend lawsuits, win awards, and generate press releases, often with very little connection to actual business health. For luxury brands, the misuse of diversity is a significant cultural risk that shows up directly in the guest experience. The Good: When Diversity in Luxury Actually Works Diversity works when it is embedded in governance, not CSR, ERGs and certainly not in H