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Beyond Woke and DEI: Why Culture Risk Is the Real Threat to Brands in 2025
Colorful Peruvian Skirts For the last few years, “woke” and “DEI” have dominated headlines and boardroom debates. Those buzzwords...
Sep 16, 20252 min read


Black is NOT a Credential—The Book Every CEO Needs in 2025
The corporate world has spent years chasing performative solutions to complex problems. But in 2025, leaders can no longer afford to rely...
Jan 8, 20252 min read


Why Companies Need Constructive DEI Strategies
The writing has been on the wall for some time, and now we see big changes in DEI. Tractor Supply, Microsoft and John Deere have all taken a new stance on the subject. Tractor Supply and John Deere claim they’ll focus on their customers and avoid DEI distractions, while Microsoft states their business has changed. What do the three have in common? Just as this man cuts a tree, companies are cutting DEI They all failed to properly implement DEI. None of them are taking accoun
Jul 24, 20241 min read


Why You Should Be An Ally
The word “Ally” has been a buzzword since 2020. But what does it mean to be one? Being an Ally means understanding the double standards...
May 16, 20242 min read


Planet Fitness is NOT Inclusive
When DEI and woke are mistaken for each each other, you end up with a situation similar to what Planet Fitness is experiencing today....
May 13, 20242 min read


What happened to Blockbuster?
If you want your business to remain relevant in 10 years, you must invest in DEI. The woke narrative has many (white) leaders feeling...
May 13, 20242 min read
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