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Mar 10
2 min

Marketing on St. Patrick's Day?

Have you ever noticed that St. Patrick’s Day is one of the biggest marketing gold striking holidays for most businesses? With 52.3% of Am...

FIG Brand Strategy Firm

Feb 24
3 min

Who Are Gen-Z?

A lot of things can be said about Gen-Z, the first digitally native generation. Born & raised in a digital world, the way Gen-Z consumes ...

FIG Brand Strategy Firm

Feb 3
2 min

Marketing on a Low-to-No Budget.

Marketing can often seem like a big and daunting expense, and while we’ve previously pointed out that it’s not a luxury but a necessity, w...

FIG Brand Strategy Firm

Nov 25, 2019
2 min

Is a Black Friday Deal Right for Your Brand?

You’ve got shopping to get to so we’ll save you some time. It depends. There’s your answer, because isn’t it always. Seriously though, mo...

FIG Brand Strategy Firm

Oct 21, 2019
1 min

Be Your Own Brand Cheerleader: B-E Consistent.

Let’s just be honest, let’s just be real, marketing can get expensive. Your small business was built to be a money making machine but if ...

FIG Brand Strategy Firm

Oct 10, 2019
1 min

Little John, meet Lil Jon.

Question: who came first the Lil Jon or the Little John? Clearly it doesn’t matter because Jimmy John’s has hit the jackpot. The newest a...

Give Your Spirits the Holiday Treatment.

FIG Brand Strategy Firm

Oct 7, 2019
2 min

Give Your Spirits the Holiday Treatment.

If you’ve gone shopping in the past week then you’ve noticed that it’s time to get the jump on the holiday season. For our partners in th...

FIG Brand Strategy Firm

Oct 2, 2019
2 min

Get in the game! Advertise on Twitch.

We’re always telling ourselves that we need to spend less time glued to our phones but they’re addicting! It’s so easy to just ‘Click cli...

FIG Brand Strategy Firm

Sep 30, 2019
2 min

50 Shades of Don’t Do That (Part 2).

Part 2: How to clean up the mess you’ve made. Hey! It’s you! Remember how last week we were talking about how the internet comes back to ...

FIG Brand Strategy Firm

Sep 2, 2019
2 min

Un-branding.

There’s been a lot of hype about chicken sandwiches lately. It honestly makes me smile because growing up, chicken sandwiches consisted o...

FIG Brand Strategy Firm

Aug 5, 2019
2 min

Social Media for the Small Business.

Managing personal social media accounts can be overwhelming at times. Constantly refreshing your timeline feeds, trying keep up with Aunt...

FIG Brand Strategy Firm

Jul 17, 2019
2 min

PR-ategy.

That’s right, we created our own word. This is a FIG blog. PR-ategy combines the best of public relations and our favorite word: STRATEGY...

FIG Brand Strategy Firm

Jun 19, 2019
2 min

Digital Ad Spend Surpasses Traditional.

The times are a’changing good ‘ol boys. I think you mentally need to prepare for the information bomb I’m about to drop. Traditional medi...

FIG Brand Strategy Firm

Jun 6, 2019
2 min

Should Your Business Use Instagram?

If you haven’t already caught on, we’re big Instagram people. From food to fashion to magic carpet cleaner…it’s all on Instagram and we a...

FIG Brand Strategy Firm

Jun 3, 2019
2 min

Should You Use Direct Mail?

Does your business need direct mail marketing in a seemingly digital marketing world? Direct mail was once the easiest way to get in fron...

FIG Brand Strategy Firm

May 27, 2019
1 min

Attracting Your Target Customer.

Who is your target customer? What does your brand promise? I can’t help but think about the girl in high school that asks her ex-boyfrie...

FIG Brand Strategy Firm

May 22, 2019
2 min

Posers Vs. Pros.

Brand strategy. The term can be intimidating, but you better have one. That may have hurt, but you are reading a FIG blog and we keep it ...

Social Media Metrics: The Good, The Bad and The Ugly

FIG Brand Strategy Firm

May 8, 2019
3 min

Social Media Metrics: The Good, The Bad and The Ugly

You hear us drone on and on about the importance of social media in today’s marketing landscape (and before we go any further, we’d like ...

Is Your Customer and Audience the Same Person?

FIG Brand Strategy Firm

May 1, 2019
2 min

Is Your Customer and Audience the Same Person?

Short answer...it depends. Often we jump to the conclusion that our customer and who we’re targeting with our marketing strategies are on...

Don’t take it Personally. It’s just Business.

FIG Brand Strategy Firm

Apr 28, 2019
3 min

Don’t take it Personally. It’s just Business.

From our Founder and President: As a small business owner, I understand the difficulty of accepting there’s someone better than me. I thi...

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