FIG Brand Strategy FirmMar 102 minMarketing on St. Patrick's Day?Have you ever noticed that St. Patrick’s Day is one of the biggest marketing gold striking holidays for most businesses? With 52.3% of Americans celebrating ...
FIG Brand Strategy FirmFeb 243 minWho Are Gen-Z?A lot of things can be said about Gen-Z, the first digitally native generation. Born & raised in a digital world, the way Gen-Z consumes media is vastly diff...
FIG Brand Strategy FirmFeb 32 minMarketing on a Low-to-No Budget.Marketing can often seem like a big and daunting expense, and while we’ve previously pointed out that it’s not a luxury but a necessity, we also understand t...
FIG Brand Strategy FirmNov 25, 20192 minIs a Black Friday Deal Right for Your Brand?You’ve got shopping to get to so we’ll save you some time. It depends. There’s your answer, because isn’t it always. Seriously though, most companies will th...
FIG Brand Strategy FirmOct 21, 20191 minBe Your Own Brand Cheerleader: B-E Consistent.Let’s just be honest, let’s just be real, marketing can get expensive. Your small business was built to be a money making machine but if you start cutting co...
FIG Brand Strategy FirmOct 10, 20191 minLittle John, meet Lil Jon.Question: who came first the Lil Jon or the Little John? Clearly it doesn’t matter because Jimmy John’s has hit the jackpot. The newest addition to their lin...
FIG Brand Strategy FirmOct 7, 20192 minGive Your Spirits the Holiday Treatment.If you’ve gone shopping in the past week then you’ve noticed that it’s time to get the jump on the holiday season. For our partners in the beverage industry,...
FIG Brand Strategy FirmOct 2, 20192 minGet in the game! Advertise on Twitch. We’re always telling ourselves that we need to spend less time glued to our phones but they’re addicting! It’s so easy to just ‘Click click click, informatio...
FIG Brand Strategy FirmSep 30, 20192 min50 Shades of Don’t Do That (Part 2).Part 2: How to clean up the mess you’ve made. Hey! It’s you! Remember how last week we were talking about how the internet comes back to haunt you, well here...
FIG Brand Strategy FirmSep 2, 20192 minUn-branding. There’s been a lot of hype about chicken sandwiches lately. It honestly makes me smile because growing up, chicken sandwiches consisted of leftover fried chi...
FIG Brand Strategy FirmAug 5, 20192 minSocial Media for the Small Business.Managing personal social media accounts can be overwhelming at times. Constantly refreshing your timeline feeds, trying keep up with Aunt Susan’s herb garden...
FIG Brand Strategy FirmJul 17, 20192 minPR-ategy.That’s right, we created our own word. This is a FIG blog. PR-ategy combines the best of public relations and our favorite word: STRATEGY. We love it so much...
FIG Brand Strategy FirmJun 19, 20192 minDigital Ad Spend Surpasses Traditional.The times are a’changing good ‘ol boys. I think you mentally need to prepare for the information bomb I’m about to drop. Traditional media purists - this is w...
FIG Brand Strategy FirmJun 6, 20192 minShould Your Business Use Instagram?If you haven’t already caught on, we’re big Instagram people. From food to fashion to magic carpet cleaner…it’s all on Instagram and we are here for it! And,...
FIG Brand Strategy FirmJun 3, 20192 minShould You Use Direct Mail?Does your business need direct mail marketing in a seemingly digital marketing world? Direct mail was once the easiest way to get in front of your customer, ...
FIG Brand Strategy FirmMay 27, 20191 minAttracting Your Target Customer.Who is your target customer? What does your brand promise? I can’t help but think about the girl in high school that asks her ex-boyfriend “what does she ha...
FIG Brand Strategy FirmMay 22, 20192 minPosers Vs. Pros.Brand strategy. The term can be intimidating, but you better have one. That may have hurt, but you are reading a FIG blog and we keep it 100! We also happen ...
FIG Brand Strategy FirmMay 8, 20193 minSocial Media Metrics: The Good, The Bad and The UglyYou hear us drone on and on about the importance of social media in today’s marketing landscape (and before we go any further, we’d like to remind you that w...
FIG Brand Strategy FirmMay 1, 20192 minIs Your Customer and Audience the Same Person? Short answer...it depends. Often we jump to the conclusion that our customer and who we’re targeting with our marketing strategies are one in the same, but i...
FIG Brand Strategy FirmApr 28, 20193 minDon’t take it Personally. It’s just Business.From our Founder and President: As a small business owner, I understand the difficulty of accepting there’s someone better than me. I think I have the best t...
