WE DON'T SIMPLY CREATE
CATCHY CAMPAIGNS AND
SEND CLIENTS ON THEIR WAY.
We dig deep to understand the core of your brand, your target and the problem you’re solving. The result is a clear, consistent brand that is rich in diversity and an inclusive, intentional messaging program that delivers results. That is what you want, right? Results.
THE LITTLE THINGS MATTER WHICH IS WHY THERE IS A PERSONAL TOUCH,
HANDS-ON STRATEGY AND PROJECT MANAGEMENT BY COMPANY LEADERS.
PARTNERS INVEST. WE DON’T HAVE CLIENTS, WE HAVE PARTNERS.
YOUR PAIN BECOMES OUR PAIN, YOUR SUCCESS BECOMES OUR PURPOSE.
YOUR CUSTOMERS ARE SMART AND THEY DEMAND TO BE HEARD.
ALL MESSAGES WILL BE DESIGNED TO SPEAK TO THEM, NOT AT THEM.
FIG IS NOT ANOTHER MARKETING AGENCY, WE ARE A BRAND STRATEGY FIRM
THEREFORE STRATEGY IS APPLIED TO EVERY ASPECT OF YOUR BRAND COMMUNICATIONS.
TO STRENGTHEN YOUR BRAND POSITIONING WE PLACE AN EMPHASIS ON MAKING
THE VOICE OF DIVERSITY FEEL INTENTIONAL AND INCLUSIVE, NOT FAKE OR FORCED.
After spending nearly 20 years working with household brands such as the ones below, Lawson decided it was time to bring that knowledge to small businesses. Strategy is not a luxury reserved for big brands, it is a necessity for the growth of any business. Lawson’s experience spans over industries and companies that are seemingly very different, but they all have one thing in common – they understand the power of a brand.
FOOD & BEVERAGE
Best Foods Mayonnaise
Chef Bobby Flay
Ethel M Chocolate
James Beard Foundation
Chef Michael Chiarello
Bentley North America