September 13, 2021

TaChelle Lawson Nominated For NAWBO’s Women of Distinction Award


Las Vegas, NV -- TaChelle Lawson, founder and president of Las Vegas-based FIG Strategy & Consulting has been nominated for the Women of Distinction Award (WODA), sponsored by the National Association of Women Business Owners of Southern Nevada, announced Sharice Lance, MBA, treasurer of the NAWBO.

Since 1985, the Women of Distinction program has paid tribute to women leaders who have made extraordinary accomplishments in their professions or their communities.

Ms. Lawson founded FIG Strategy & Consulting in 2017, and has been instrumental in bringing DEI (Diversity, Equity and Inclusion) issues to the attention of business owners throughout the country.  FIG utilizes the inherent power in diversity, strategic sourcing, and creativity to develop strategies and stories that richen, bolden and position its clients’ brand equity and brand experience for growth.

“I am both humbled and proud of this recognition,” said Ms. Lawson.  “It is indeed an honor to be placed in the company of such a distinguished group of women, and I look forward to the opportunity of representing them.”

Founded in 1975 as the voice of women business owners and advocates on behalf of their entrepreneurial interests, NAWBO’s mission is to help connect women to the resources, people, information, and organizations that can help them achieve their personal, business, or political goals.

The awards ceremony will be held on Tuesday, October 26, 2021 from 11:00 am to 1:30 pm at the Paris Las Vegas Versailles Ballroom.


About FIG Strategy & Consulting

FIG provides diversity and inclusion brand incorporation and marketing development strategy without all the fluff. We dismantle the need for DEI by normalizing diversity of thought, raising cultural awareness and promoting emotional intelligence to make our world a better place for everyone. There’s power in perspective, and we know there’s power in integration; from research and strategy to design and experiential, we work with our partners to unleash powerful brands.

Contact: TaChelle Lawson