Updated: Jan 7
The way we do business has changed drastically in the digital age, marketers constantly have to innovate and adapt to effectively reach consumers, drive engagement and create lasting relationships with customers. One of the fastest and cheapest way to do all three: social media. Here are some of the most popular social media platforms to help you reach your customers and make your brand heard.
Facebook (2.23 billion users)
As the biggest social media site to date, Facebook offers businesses the ability to post text, images and videos to share with consumers. Facebook also enables live videos to show what’s happening right now, and stories to share the latest news. With 65 million business pages and more than 6 million advertisers, Facebook can help your business rise rapidly. Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive. This app also prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends.
Youtube (1.9 billion users)
YouTube, a video-sharing platform where users watch a billion hours of videos every day. Going viral has never been easier. As the second biggest social media site, Youtube can help you send out the intended message of your business and create a platform for your consumers to learn more about your business on a personal level.
You can also advertise on YouTube to increase your reach on the platform.
WhatsApp (1.5 billion users)
WhatsApp is a messaging app used by people in over 180 countries. Initially, WhatsApp was only used by people to communicate with their family and friends. Gradually, people started communicating with businesses via WhatsApp and it is now used by a variety of international companies. It has been building out its business platform to allow businesses to have a proper profile, to provide customer support, and to share updates with customers about their purchases. If you’re looking to venture out past your roots, WhatsApp is definitely something to look into.
Instagram (1 billion users)
As a brand, you can turn your Instagram into a business account, which will provide you with both rich analytics and the ability to schedule Instagram posts using third-party tools. It allows you to share a wide range of content such as photos, videos, Stories, and live videos. Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2C’s connect with a massive audience, they can link the product information and sales straight from the ‘gram.
Twitter - 335 million users.
If your business is related to entertainment, sports, politics, or marketing, you stand to earn tremendous engagement on Twitter. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now. Jump into threads, provide value, share your own content as well as others, and join the nonstop conversation.
Reddit - 430 million users.
Reddit heralds itself as “the front page of the internet.” Reddit is one of the top 20 most-visited sites on the internet. The platform has a unique blend of content and community, with more than 150,000 communities dedicated to every topic imaginable. With so many possibilities, there’s a place for every brand and business – it’s a matter of finding the niches where your potential customers are active and diving in.
Finding the best platform for your business is important. Take some time to figure out which platforms will work best for your brand and keep talking, keep engaging, keep networking. Once you get started, the possibilities that social media can bring to your business and your brand are huge.