If it’s not on Instagram, did it even happen?
In other words, if your brand isn’t on Instagram, you are seriously missing out on a golden opportunity to connect with your audience.
Instagram has over 1 billion monthly active users and well over 500 million active daily Instagram Stories users. With that many people on the social media platform, the company is constantly rolling out updates and changes to ensure their users are happy.
Here are some of the updates you should bookmark:
Checkout on Instagram
They are really changing the online shopping game with this one. Instagram already implemented ‘Shopping Tags’ and ‘Shopping Collections’ that allowed users to save and shop products from brands they love.
Now they are branching even further into the e-commerce game by allowing in-app purchases. That’s right…you can literally purchase those new snakeskin boots your favorite fashion bloggers have been wearing without having to leave Instagram and interrupt your feed scrolling.
While this is still in closed beta for businesses (meaning only a handful of brands in the U.S. have the checkout capability) it is expected that the full roll-out will be explosive.
In February, Instagram announced it would be taking extra steps to ensure the platform remained a safe space for its’ users. The social network is no longer allowing graphic images of self-harm to be posted along with non-graphic images that may be related to self-harm, such as healed scars in the main search areas. The team made it clear that, with input from mental health experts, they will not be removing all types of non-graphic content in an effort to ensure users don’t feel stigmatized or isolated.
With the admission that this is a complicated and continuing discussion, Instagram noted they are doing their due diligence when it comes to staying abreast of opportunities to protect their online community.
At FIG, our experts take pride in staying on top of industry updates. We’ll continue to add these updates into our weekly blogs so you can rest assured you are reading the latest and greatest!