Many business owners can place a dollar amount on the cost of advertising. However not every business takes the time to plot out their customers “journey” through their business. Why is this path essential for the health and growth of your company? The answer is simple.
Knowing how your customers navigate their way through your company allows you minimize distraction that may cause your guest to look elsewhere for the same or similar services. Remember, a satisfied customer is more likely to be return for future purchases. They also have a higher chance of leaving positive feedback and spreading the word about their experience to others. Resulting in more revenue, better reviews and free word-of-mouth advertising.