The social sharing platform rolled out a new sticker tool that allows users to start private group messages from Instagram Stories. The “join chat” sticker is the latest to be added to the sticker collection after the “donation” sticker arrived a few months ago.
With this new feature, Instagram is helping to cultivate meaningful conversations around specific topics. For example, if you operate an photo editing app and want to engage your audience to find out what they like and maybe don’t like about your product, you can now start a private messaging thread directly with your customers who want to be a part of the conversation. Not only that, but you have the option to approve and deny the requests of those who want to join in.
Personalization and transparency have been key in 2019 marketing and this new update proves it. It also makes it more vividly clear that DM’s and Stories are dominating.
So get out there and start sticking away, FIG fam!