Digital Ad Spend Surpasses Traditional.



The times are a’changing good ‘ol boys. I think you mentally need to prepare for the information bomb I’m about to drop. Traditional media purists - this is where you may want to exit the blog.


For the first time EVER, digital media ad spend will surpass traditional ad spend. Yup, you heard that right! According to the latest forecast by eMarketer, digital ad spend will account for 54.2% of total US ad spend. FIG fam, that is over half of the entire United States advertising spend. We’re going digital boys and girls! There’s no holding back now.


If you’ve been a part of the FIG fam for a while, you can fully understand why we love this news so much. We are constantly sharing our love for the digital landscape and advising our clients to create and maintain a digital presence. Now, the data is fully backing our opinion and we are figgin’ here for it!


The digital dollars have to come from somewhere, right? As businesses continue to focus more on digital spend, they pull back from traditional. The spend on traditional is forecasted to drop 5.6% in 2019. Not only are traditional print outlets, like newspapers and magazines, taking a hit, but TV, radio and directories are all seeing a decline in spend.


The reason we’re sharing this with you is simple: we want you to succeed. We want to see your business flourish. We want to be that partner that helps get you there. The FIG team knows and understands how to navigate the world of digital media. We’re not ready to completely bow out of traditional ad spending just yet, but we recognize the shift in media and where we can fill the gaps. Give us a call, let’s Fig It Out!

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