Audience Targeting with Paid Social.

Updated: Nov 19, 2019

Have you ever wished you could send your ideal customer an ad specifically designed with them in mind? Well, call us your genie in a bottle, baby, because we’ve got great news! You can!

Social media marketing is all the rage these days and for good reason. Long gone are the days of putting up a static billboard on a major highway in hopes that your ideal customer will happen to drive by and take notice.* (*We have nothing against billboard advertisements - they do have their place and time, but we digress).

Now, with audience targeting online, businesses are able to take their paid advertisements to the next level and become extremely precise with the who, what, when and where.

Facebook Advertising is the Mecca of online audience targeting. You can serve ads to people in targeted locations within a specific age range, of a specific gender and even the language they speak. But guess what! It doesn’t stop there!

Selling an organic baby food? Facebook Advertising allows you to target new mothers and fathers, grandparents or people who are friends with someone who is a new mother and has an interest in baby showers. Opening a new Thai restaurant in your area? Place a targeted offer to local foodies within a certain radius of your spot who have shown interest in Asian cuisine. It’s now easier than ever to reach a precise audience.

If you’re not allocating a large portion of your budget to paid social media ads, you may want to rethink that decision ASAP. And, if you feel like you still need more reasons, give us a call! Our team of experts can walk you through the deep depths of paid social media and what it can do for your business.