Who is your target customer? What does your brand promise?
I can’t help but think about the girl in high school that asks her ex-boyfriend “what does she have that I don’t?” referring to his new girlfriend. Of course the answer is never good enough, but here’s a rare occasion where we learn something from teenage oblivion. To teenagers, it’s less about attracting the right girl or guy...it’s about having someone. Simply trying things out to see what fits is the name of the game. This is the exact opposite when it comes to business, we want to attract the right girl or guy, we want our customers. Not Becky’s or John’s, but ours. We want the customer that will be loyal, committed and sing our praises, right?
So how does a business attract their customer?
We recommend building your product or service for them.
Before trying to sell them, ask:
Who is my target customer?
What can I do for them? (brand promise)
Thinking of your customer before they’re thinking of you is a pretty effective strategy when it comes to attracting your target. Do things that will draw your customers in:
Focus on the problem you’re solving for them.
Tell a story from their perspective.
Keep it as simple as possible. “Complicated” is no bueno.
Relate and engage whenever possible.
Show you care, share your community involvement, company culture.
Tying these all into one little package delivers potentially huge results.