how it all started

TaChelle Lawson

Lawson is a highly accomplished Senior Executive, Entrepreneur, Consultant, Mentor and a Board Member with over 20 years of success in luxury service, food & beverage, hospitality, restaurant, catering, hotel, resort, culinary, fashion, jewelry, beauty, entertainment, nonprofit, and consulting. She has worked with brands such as M&M Mars, Louis Vuitton, Mercedes-Benz, Lancôme, Red Bull, Nespresso, U.S Open, Microsoft, Best Foods, Benihana, Charles Schwab, Bentley North America and many others. 


Lawson now leads all aspects of brand marketing, advertising, public relations, social media, web development, local to international target market segmentation, event management, media coverage, special communications, community involvement, crisis avoidance, revenue generation, scaling, growth, and expansion for a diverse portfolio of clients. From market research data analysis, Lawson successfully develops overall competitive branding and marketing for product positioning, packaging, and pricing to achieve optimal profit/loss ratio and market share; and establish key strategic relationships with industry influencers and partners to enrich corporate images, product lines, promotional materials, and events.

"We respect that our partners are operators, leaders 

and visionaries that need to be supported and advised in the areas of marketing - it’s a constant changing industry and it’s our job to keep them abreast of what’s happening, not sit on the sidelines and collect a monthly retainer."

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Figfirm Fig Firm Brand Strategy and Marketing Agency in Las Vegas, NV

FIG Firm holds the following certifications: SBE (Small Business Enterprise), WBE (Women Business Enterprise), MBE (Minority Business Enterprise), DBE (Disadvantaged Business Enterprise)