We build lifestyle brands.
Luxury and niche brands are about as prevalent the six Starbucks stores in your neighborhood. There’s no shortage of them and we know because we've worked with several of them. Many are heavily branded and backed by rising influencers and well-known celebs, so how will your brand stand up against competition like that? Beautiful packaging, creative positioning statements and catchy social media posts are only a portion of it. As luxury becomes more and more saturated, taking the opportunity to set your brand apart is the key to truly capturing the luxury client. Whether you're developing a new fragrance, clothing line or cannabis skin cream, we understand global luxury and, more importantly, how to connect your brand to your customer through strategy.
We work with luxury retail, automotive, destinations, entertainment, cannabis and technology.
Brand & Marketing Strategy
Who’s your target customer? Do they know you exist? Are your products/services a fit for your customer? We research those questions and help you develop a strong, growth-driven strategy for your brand that will make your customers, as the great Kanye West once said, “Bow in the power of greatness”.
You’re not just a businessman, you’re a business, man! You know your brand, but does anyone else? We get down with our creative selves and develop PR strategies worthy of the latest news cycle. Basically, we help spread the word as thick as you spread peanut butter on your toast. Or Nutella. Nutella is also spreadable.
Product Development & Launch
From scratch to market is what we do, You’re the canvas, we’re the artist developing your brand one brush stroke at a time until we reach perfection is our goal. Whether that’s creating a new CPG package and releasing it to the big bright world or rebranding an existing brand.
You want it all and you want it delivered, outside the box. Thinking outside the box takes courage and there’s no shortage of courage here. We’ll develop creative campaigns designed to push the envelope and force your customers to take notice.
Brand Story & Identity
Bringing your brand’s story to life by focusing on the three P’s: Personality, Promise and Positioning. What’s your brand? Why should people care and where does your brand fit into your customers lives? We help you figure it all out and develop the story that becomes the backbone of your brand.
Events & Experiential
Oooh, we love a good party. We’ll bring your brand straight to your customers by developing events and unique experiences. From concept creation to sourcing the location, talent, sponsors and everything else that will have your customers saying, “Damn. I’ve been missing out”.