top of page

September 9, 2021

Dartmouth DEI Certification Award to TaChelle Lawson

Las Vegas, NV -- The Tuck School of Business of Dartmouth College has awarded certification to TaChelle Lawson, founder and president of Las Vegas-based FIG Strategy & Consulting, upon her completion of its Building a Successful Diverse Business program.


The program focuses on the essential tools that owners need to successfully establish their businesses in the marketplace and help make organizations more supportive and engaging places to work.  It concentrates on building an understanding of the perceptual, institutional, and psychological processes that impact the ways people interact with each other.


The four primary areas of emphasis include …


  • Strategy for high performance

  • Developing a marketing advantage through diversity

  • Aligning the organization for superior execution

  • Financial information for decision-making


Ms. Lawson founded FIG Strategy & Consulting in 2017.  FIG is a certified DEI, minority and woman-owned small business providing diversity and inclusion brand incorporation and marketing development strategies to its clients. FIG bridges the divide between diversity initiatives and brand strategies to assure alignment in target identification, content creation, goal-setting, product development and operational implementation.

About FIG Strategy & Consulting

FIG provides diversity and inclusion brand incorporation and marketing development strategy without all the fluff. We dismantle the need for DEI by normalizing diversity of thought, raising cultural awareness and promoting emotional intelligence to make our world a better place for everyone. There’s power in perspective, and we know there’s power in integration; from research and strategy to design and experiential, we work with our partners to unleash powerful brands.

Contact: TaChelle Lawson


bottom of page