FIG Brand Strategy FirmDec 12, 20193 minThe Problem With Buzzwords.WARNING...this could be considered a rant. Ok, buzzwords. We’ve heard them, hell most of us use them, but do we know why? We bet if we took a random poll, ma...
FIG Brand Strategy FirmNov 21, 20192 minCase Study: Victoria's Secret.Have you heard the news? The show is officially cancelled. All of us aspiring angels are obviously devastated but this is clearly a defining moment for the c...
FIG Brand Strategy FirmNov 18, 20191 minCrush it in 2020: Become Your Industry's Thought Leader.Let’s talk thought leaders. We know them. We love them. We want to be them. But then we come to the age old question: how? How do you develop your brand’s no...
FIG Brand Strategy FirmSep 30, 20192 min50 Shades of Don’t Do That (Part 2).Part 2: How to clean up the mess you’ve made. Hey! It’s you! Remember how last week we were talking about how the internet comes back to haunt you, well here...
FIG Brand Strategy FirmSep 26, 20192 min50 Shades of Don’t Do That.We’ve all heard the warnings: the internet is forever. By now nearly everyone has seen at least one instance of Twitter run amuck and they’re well aware of t...
FIG Brand Strategy FirmJul 17, 20192 minPR-ategy.That’s right, we created our own word. This is a FIG blog. PR-ategy combines the best of public relations and our favorite word: STRATEGY. We love it so much...
FIG Brand Strategy FirmFeb 19, 20192 minIs Public Relations Disappearing or is It just Evolving?Well, in short, PR is definitely changing. In the digital age, the use of social media to reach consumers and the implementation of influencer marketing is o...
