FIG Brand Strategy Firm5 days ago1 minA Note on Diversity.The definition of diversity is the inclusion of others representing more than one origin, color, religion, social status and recently added: sexual orientati...
FIG Brand Strategy FirmFeb 102 minA CEO's Guide to Rebranding.Rebranding is the perfect time to make your business everything you originally wanted it to be. And then some. For the most part, we all start with grandiose...
FIG Brand Strategy FirmFeb 32 minMarketing on a Low-to-No Budget.Marketing can often seem like a big and daunting expense, and while we’ve previously pointed out that it’s not a luxury but a necessity, we also understand t...
FIG Brand Strategy FirmDec 23, 20191 minThis Year's Points. Next Year's Brands.Like many, you may be planning on cashing out your credit cards points to reward yourself with something nice this holiday season. As an alternative, I’d lik...
FIG Brand Strategy FirmDec 19, 20192 minVendor Communication. Businesses often forget that their vendors are an excellent resource that can be utilized in the development of their brand strategy. In fact, more often tha...
FIG Brand Strategy FirmNov 25, 20192 minIs a Black Friday Deal Right for Your Brand?You’ve got shopping to get to so we’ll save you some time. It depends. There’s your answer, because isn’t it always. Seriously though, most companies will th...
FIG Brand Strategy FirmAug 8, 20192 minAn Ode to the Buy-in Factor.Time to buy in. Alright FIG fam, we hope you’re sitting down, because today we’re dropping a serious request from us (and all agencies) to you, our loving cu...
FIG Brand Strategy FirmJul 21, 20192 minRide the Wave of Change.Change. It’s a word not everyone can readily accept. It comes in many forms, at many unsolicited times and you’re either with it or putting your dukes up rea...
FIG Brand Strategy FirmJul 11, 20192 minWhen To Walk.A word from our Founder… Knowing when to walk away is a gift many of us wish we had because it truly is a gift. We’ve heard it a thousand times: “cut your lo...
FIG Brand Strategy FirmJun 24, 20192 minWhat About Diversity?A word from our Founder: Diversity. It’s a buzzword these days. Kind of like how the word “organic” gets used for anything with the appearance of being “real...
FIG Brand Strategy FirmJun 12, 20192 minCongress, Antitrust and Big Tech.For the digital media obsessed parties out there (guilty), we know you already know most of the info we’re about to share. However, if you’re lost in cybersp...
FIG Brand Strategy FirmMay 22, 20192 minPosers Vs. Pros.Brand strategy. The term can be intimidating, but you better have one. That may have hurt, but you are reading a FIG blog and we keep it 100! We also happen ...
FIG Brand Strategy FirmApr 28, 20193 minDon’t take it Personally. It’s just Business.From our Founder and President: As a small business owner, I understand the difficulty of accepting there’s someone better than me. I think I have the best t...
FIG Brand Strategy FirmApr 17, 20193 minThe Secret to Making a Sale.Struggling to make the sale? Sure, there are numerous reasons why it might not be happening for you, and unfortunately, some may be completely out of your co...
FIG Brand Strategy FirmApr 3, 20192 minFour Key Customer Sales Factors.A word from Jodie Sacco, our VP of Business Development: The interesting thing about sales is there is no University or College degree you can earn. There’s ...
