FIG Brand Strategy FirmMar 232 minThe Experience Economy. If you’ve been following the buzz in marketing strategy lately, you might have heard of what experts have coined The Experience Economy, but what exactly doe...
FIG Brand Strategy FirmFeb 174 minThe 12 Brand Archetypes.What is a Brand Archetype? Swiss Psychiatrist, Carl Jung understood archetypes as “universal, archaic patterns and images that derive from the collective unc...
FIG Brand Strategy FirmFeb 102 minA CEO's Guide to Rebranding.Rebranding is the perfect time to make your business everything you originally wanted it to be. And then some. For the most part, we all start with grandiose...
FIG Brand Strategy FirmJan 272 minStrong Brands Alienate.We have consultations pretty regularly and the response that always throws us off is how many businesses truly believe that everyone is their audience. We’ll...
FIG Brand Strategy FirmJan 202 minIs My Brand Really an Asset? Short answer: YES! In today’s post we want to encourage you to think differently about your brand. Our clients come to us for a multitude of reasons, their p...
FIG Brand Strategy FirmJan 133 minCommon Brand Mistakes & How To Fix Them.You’ve created the perfect brand, designed the most beautiful logo, thought of a clever name and now the world just needs to know about it. And once they do,...
FIG Brand Strategy FirmDec 16, 20193 minWhat is a Brand Hierarchy?Your brand hierarchy (also known as brand architecture) is how you organize and structure your product and brand portfolio. So sit tight as we dig into the b...
FIG Brand Strategy FirmDec 5, 20192 minEveryone Loves a Good Story.It was all a dream... Do you remember when stories had to have a “happy ever after” type ending? They began with some innocent or naive character that was be...
FIG Brand Strategy FirmNov 21, 20192 minCase Study: Victoria's Secret.Have you heard the news? The show is officially cancelled. All of us aspiring angels are obviously devastated but this is clearly a defining moment for the c...
FIG Brand Strategy FirmNov 15, 20192 minCase Study: Michael Kors.Let’s raise a glass to Michael Kors and Versace on their new partnership. Days ago, it was announced that Kors, under his new fashion holding company Capri H...
FIG Brand Strategy FirmNov 13, 20193 min3 Tips to Mastering Color Theory.Color Theory is both a science and an art. And we know, you’re probably not an artist or a scientist - you’re a business owner. So why should you care about ...
FIG Brand Strategy FirmNov 4, 20192 minCreativity Thrives Within Restraints. There’s this widely held misconception that creatives are nutty, disorganized people with pencils and last night’s ramen sticking out of their hair. First of...
FIG Brand Strategy FirmOct 25, 20191 minHow Niche is too Niche?The never ending conundrum. Do I appeal to a broad audience or laser focus my brand on a small segment? For many business owners, trying to appeal to the mas...
FIG Brand Strategy FirmOct 21, 20191 minBe Your Own Brand Cheerleader: B-E Consistent.Let’s just be honest, let’s just be real, marketing can get expensive. Your small business was built to be a money making machine but if you start cutting co...
FIG Brand Strategy FirmSep 30, 20192 min50 Shades of Don’t Do That (Part 2).Part 2: How to clean up the mess you’ve made. Hey! It’s you! Remember how last week we were talking about how the internet comes back to haunt you, well here...
FIG Brand Strategy FirmSep 2, 20192 minUn-branding. There’s been a lot of hype about chicken sandwiches lately. It honestly makes me smile because growing up, chicken sandwiches consisted of leftover fried chi...
FIG Brand Strategy FirmJul 26, 20192 minHow to Come Up with the Perfect Name for Your Brand.Naming your business can be a daunting task, after all a name should last forever, right? So it is one of the biggest decisions you’ll have to make as a busi...
FIG Brand Strategy FirmJul 17, 20192 minPR-ategy.That’s right, we created our own word. This is a FIG blog. PR-ategy combines the best of public relations and our favorite word: STRATEGY. We love it so much...
FIG Brand Strategy FirmJun 26, 20192 minF is for Federal (Trademark) Brands know the struggle - constantly towing that fine line between socially acceptable and mildly vulgar. It’s a fun game if you figgin’ ask us! However, no...
FIG Brand Strategy FirmJun 9, 20192 minArt or Design? Why Does It Matter?Graphic design is inherently artistic. If you’ve ever tried your hand at it, you know it’s no kindergarten finger painting session and it actually takes a hi...
