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we build beverage brands.

Starting with a competitive analysis because we believe an effective strategy begins with knowing who you’re up against, we leverage consumer insights and market trends to determine how to best position your beverage brand and who your target is. Crafting an authentic story that resonates with both your brand and your audience, we find what is truly unique about your product and how to take your brand to market. 

We work with wine, spirits, beer and 
non-alcoholic beverage brands.

Brand & Marketing Strategy

Every mega-brand has a strategy they live by, we help create yours. Everything that affects your brand should fall under your strategy. We essentially become a custom tailor, but for your brand. We assess your overall brand and tailor-fit our strategies based on the style and needs of your business.

Product Development & Launch

From scratch to market is what we do, You’re the canvas, we’re the artist developing your brand one brush stroke at a time until we reach perfection. Whether that’s creating a new CPG package and releasing it to the big bright world or rebranding an existing brand. A great product without an audience is just another product. We encourage you to think about the launch as you develop the product. Who is it for and how will we reach them? A little food for thought.

Brand Story & Identity

Personality, Promise and Positioning. By focusing on the three P’s, we help bring your brand story into practice with a strong voice and clear intention. Who are you? Make sure your identity is clear in how it’s communicated through color, design and copy so there’s never a question about who you are in the mind of your customer.

Creative Strategy
& Services

You want it all and you want it delivered, outside the box. Thinking outside the box takes courage and there’s no shortage of courage here. Who, what, when, where, why and how? You’ve heard this all before, just not like this. You may know these are the basics, but do you know how to tie into a well-crafted strategy? We do. We’ll take the strategy and then develop creative campaigns designed to push the envelope and force your customers to take notice.

Public Relations

The media has a way of legitimizing a company in a way that nothing else can, so let’s give them a reason to cover your business. You know your brand, but does anyone else? We develop PR strategies worthy of the latest news cycle. 

Events & Experiential

Increase your brand reach with a killer event that will leave your customers longing for more. We’ll bring your brand straight to your customers by developing events and unique experiences. From concept creation to sourcing the location, talent, sponsors and everything else that will have your customers wondering what they’ve been missing.  

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Figfirm Fig Firm Brand Strategy and Marketing Agency in Las Vegas, NV