customer and experience.
At FIG, our philosophy is that consumers don’t
buy products, they buy stories.
And every brand has a story to tell.
We’re black-owned, run by women, have more than just a splash of color and believe strong brands are diverse brands. We find strength in perspectives and know that in order to deliver a strong message, diversity and inclusion must play a role.
Who we are NOT:
ONE SIZE FITS ALL
PUBLIC RELATIONS FIRM
YOUR FAIRY GODMOTHER
SOCIAL MEDIA HOUSE
the FIG approach
We operate with the theory that there are two sides to every brand; one side is what we tell customers, the other side is their experience of us. The challenge for most brands is connecting the two. Launching more campaigns or churning out social media calendars and press releases will not fix the problem of a disconnected brand story that’s just not working.
That is why we look at all areas of your business, approaching your needs with a 360 perspective, understanding that your brand is everything from your logo to the smile that meets your customer at the door. Once we’ve laid the foundation with a strong brand, we help you clearly define a vision by identifying future opportunities and develop a strategy to improve current weaknesses. From research and strategy to design and experiential we work with our partners to
unleash powerful brands.
FIG Firm holds the following certifications:
SBE (Small Business Enterprise), WBE (Women Business Enterprise), MBE (Minority Business Enterprise), DBE (Disadvantaged Business Enterprise)